INTENTION & ACTION
Absa Bank has retained us as its agency of record in Kenya since 2020. Under the contract, we provide communication support to the Absa brand. This includes corporate communication support for the bank, product PR support, investor relations, and stakeholder engagement support.
Under the contract, we support ABSA around media relations, investor relations, product PR, internal
Over the contract period, we have supported Absa roll out communication campaigns around numerous initiatives with great level of results.
IMPACT
- We achieved positive tonality of 84% against an industry average of 81%.
- Absa’s share of voice in the media as compared to other leading banks has gone up by over 30% in the past two years. These results are largely attributed to an aggressive media relations approach and collaboration from media partners that earned us maximum visibility in our campaigns.
- Awards from PRSK for excellent work in 2020, 2021, and 2022
