INTENTION & ACTION
The LMS project wanted to improve and enhance positive livestock markets’ business practices, and to increase livestock value through improved animal health and husbandry. They approached us to help them carry out a Social Behavior Change campaign focusing on changing the behavior of individuals and communities, as well as the social norms and environmental factors that affect those behaviors to increase economic opportunity.
In response, we designed SBC Strategy, developmed a campaign theme, logo and slogan, coordinated launch events, provided media relations support, designed radio campaigns in each county, and supported community engagement.
IMPACT
- Barrier analysis and SBC strategy for each county
- Development of campaign, theme, logo and slogan
- Radio campaign in various languages in the counties
- Documentation support around key events and milestones
- Overall positive tonality of 44% and Neutral tonality of 54%
