APN Greater than College

Learn how to uncover audience insights

Map Communication Needs

Interpret Data

Shape Meaningful Strategy

APN Greater than College

DURATION

6 Weeks

NEXT COHORT START DATE

7th October 2026

Frequency

Once a Week

MASTERCLASS IN STRATEGIC COMMUNICATION

Some lessons come from lectures. Others, you earn from lived experience.

The APN Greater Than College (GTC) Masterclass in Strategic Communication is designed for professionals in communication and public relations who have done the work and are now looking to consolidate their experience and learning to consistently lead with strategy. It is built from the DNA of over 20 years of real-world, award-winning work by communication firm, APN Group. Originally co-created as a graduate course with one of Kenya’s leading private universities, this masterclass transforms practical experience into strategic mastery.

This intensive 6-week program is for professionals ready to consolidate what they’ve learned, apply tested frameworks, refine their thinking, and link communication efforts to business results. It’s the anvil where frameworks are applied, skills are sharpened, and communicators evolve into confident strategic powerful leaders.

Our promise is that we leave you greater than we found you.

WHY THIS COURSE IS DIFFERENT

This isn’t just another course to add to your resume. It’s built on what works and on practical pragmatic experience that you apply to the real world.

Start with a challenge or opportunity

You begin the course with a concrete challenge or opportunity that you bring from your current role or elsewhere. This becomes the foundation for applying everything you learn.

anchored on award-winning case studies

It is anchored on award-winning case studies, enriched by peer learning and feedback, and guided by seasoned facilitators in the industry. The course turns your knowledge into capability that helps you think like a business leader wearing a communication hat.

Based on lessons from real work

It is based on lessons from real work environments and is now open to professionals seeking to accelerate their careers.

Program Details

Start Date:

7th October 2026

Duration:

6 weeks
Every Wednesday
4:00pm – 6:00pm

Mode:

Hybrid
(virtual + select in-person sessions)

Who It Is For

Mid-career professionals in communication and public relations who want to supercharge their careers, gain clarity, and unlock the genius of consistently leading with strategy instead of self-limiting tactics.
Those who’ve done work here and there and now want to consolidate their learning and gain mastery in applying proven frameworks as second nature.
Veterans in the industry seeking to evolve their practice by linking communication to business impact and measurable ROI.
Professionals in agency or in-house roles who are looking to challenge their capabilities by applying tested frameworks to real-world challenges and demonstrating their value.

What You’ll Walk Away With

A strategic prototype or campaign, that you will develop and reviewed by peers and facilitators
Frameworks tailored to your context not generic models
Mastery in the application of tools, frameworks, and the theory of change that help you transform communication into a steering wheel that drives visible results meaningful to the business you serve
A refined ability to link communication to business outcomes
Tools to measure and demonstrate ROI in ways the C-suite cares about
Your own live case study showcasing your strategic thinking and capability
A consolidated, logical, and proven framework that integrates communication as a strategic input to business and organizational challenges and becomes your point of reference

Faculty

This masterclass is directed by Lawrence Gikaru an educator and accomplished leader in the field of communication with a declared mission of preparing the next generation of communication professionals. It will be taught by facilitators with practical industry experience in all key areas.

APN Greater than College

DURATION

NEXT COHORT START DATE

Frequency

Who It Is For

What You’ll Walk Away With

Faculty

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