UNILEVER Challenge
Awareness
Revive Lifebuoy’s market domination through their campaign of Hand Washing.
Build Support
To deliver better quality information, to make it easier for people to participate and take part.
Campaign
To develop a campaign to drive awareness for Hand Washing.
RESULTS
World record for hand washing.
Won 4 Int’l Awards including the Global SABRES in 2011 and 2012.
200% Growth in brand equity and 4% in market share.
Secured Support from the Alliance of Handwashing with soap.
Accepted as a member of the National Handwashing Technical WG by the MoPHS.
