UNILEVER Challenge
Awareness
Create awareness about the Lancet Africa Report.
Build Support
Launch The Lancet Africa Health Report 2017 on the Future of Health in Sub-Saharan Africa .
Event Targeting
To target health media and the general public.
RESULTS
28 journalists attended the event, both local and Pan Africa; 13 from priority 1 press, 15 from priority 2 press.
41 Stories were generated, 11 from priority 1 press.
BBC Focus Africa aired an interview and ran an editorial co-authored by the partners.
