‘APN Greater Than College admits expert-students for the eight-week course’ 

When Fred Waititu started his PR career, he never imagined that one day he would play a key role in advising clients on how best to realise their business and organisational goals.

While the three years of practice has sharpened his strategic communications skills, Fred has remained committed to continuous learning and professional development expanding his knowledge into new realms of the evolving communication world, that is shifting from traditional media to a digital-first, data-driven, and AI-powered landscape. 

And when full-service public relations and strategic communications agency, Apex Porter Novelli launched a strategic communications Masterclass, APN Greater Than College, Mr Waititu was elated to get a chance to learn from the experts. 

APN Greater Than College (GTC), launched on Wednesday 18th February 2026, is designed to help communication professionals and business leaders  refine their strategic thinking while pursuing organisational and business goals.

Its inaugural 13 expert-students drawn from public, private and non-governmental organisation sectors will benefit from in-person and virtual training sessions offered by experienced trainers led by Mr Lawrence Gikaru.

For more information, visit http://apn.co.ke/gtc/