FUEL SAVE Challenge
Awareness
To launch Shell Fuel Save Unleaded and Diesel fuels.
Build Support
Provide media relations support around the launch.
Campaign
To develop a campaign to drive Fuel Save.
RESULTS
218 stories generated from launch event and 21 stories from follow activities over two months.
Secured 21 journalists who attended the SFS Fuel Media Launch and Stakeholders Launch.
0ver 300 new followers on twitter.
