Carol is a communications strategist with expertise in public relations, media relations, corporate communication, events management, and issues and crisis management. Offering over ten years’ experience in communication, she has a passion for development communication and brand storytelling. In her years of practice, she has developed communication strategies for local, regional and pan African brands to achieved desired outcomes.

Currently Carol oversees client work for Energy and Petroleum Regulatory Authority (EPRA), CIC Group and Network International. She is in charge of the realization of their communication efforts and her duties include ensuring that all activities in the communication strategy and plans are carried out effectively by the APN team.

Carol also supported Central Bank of Kenya (CBK) to rollout of the CSD by formulating and executing an effective communication strategy to disseminate information on the platform, the benefits and drive its uptake. As the senior account manager, she was involved in developing the platform’s identity, oversaw the production of promotional materials, designed key messages and content that supported communication efforts, conceptualised the event launch and provided media relations support. She also oversaw Kenya Reinsurance Corporation Limited (Kenya Re) which included oversight in Media relations, stakeholder relations, media monitoring, event management, editorial development, digital strategy, measurement, learning and reporting, media intelligence, crisis management and management of Corporate Social Responsibility activities carried out by the APN team.

Some of her past assignments have been with notable brands such as AstraZeneca’s Healthy Heart Africa programme where she supported communication and activities across nine African countries, Zipline- an instant logistics company, British Council, Boston Consulting Group, Center for Agriculture and Bioscience International (CABI), Dubai Tourism, Pfizer Upjohn, Janus Continental Group and Aga Khan Academy Mombasa. At Apex Porter Novelli, she manages communication for the Kenya Reinsurance Corporation alongside other accounts.

Some of her achievements include been awarded the Media Relations Campaign of 2019 at the Public Relations Society of Kenya (PRSK) awards, being awarded a media relations certificate of excellence in the 2018 SABRE Africa Awards for the ‘Pima Pressure’ campaign and being acknowledged as a first runner up in the PRSK Awards for 2017 in the Media Relations category for the Pima Pressure campaign.

Carol holds a master’s degree in development communication from the University of Nairobi and is a full member of the Public Relations Society of Kenya.