Welcome to the Greater Than College (GTC) – a career-accelerating initiative for communication professionals. Backed by Apex Porter Novelli and delivered in partnership with the International School of Advertising (ISA), GTC blends mentorship, practical experience, and real-world insight to shape tomorrow’s communication leaders.
Mission & Vision
At GTC, our mission is to build the next generation of bold, purpose-driven communicators. We envision a vibrant community of professionals equipped with not just knowledge, but the practical experience to lead, adapt, and influence.
Backed by Apex Porter Novelli
GTC is a flagship training program by Apex Porter Novelli, one of Kenya’s leading public relations firms, in collaboration with the International School of Advertising (ISA) – a renowned institution in professional marketing and communication education. This partnership ensures academic excellence meets industry relevance.
Modules Overview:
- Research & Analysis Learn how to uncover audience insights, map communication needs, and interpret data to shape meaningful strategy.
- Design & Planning Craft compelling campaigns with clarity and structure. Gain the tools to develop message frameworks, audience segmentation, and timelines that drive impact.
- Implementation & Delivery Master the art of execution — from channel strategy to storytelling, content creation, and engaging diverse stakeholders.
- Evaluation & Re-Planning Measure what matters. Learn how to track performance, generate reports, and apply feedback to optimize future campaigns.
- Budgeting for Communication Build communication plans that are not only creative — but cost-effective. Understand how to budget, allocate resources, and show ROI.
- Working with Participants & Stakeholders Sharpen your interpersonal skills to build internal buy-in, manage approvals, and collaborate across teams and sectors.
- Capstone Project: Put your skills to the test with a team-based, client-facing campaign challenge. Present your strategy, tactics, and expected impact – just like a real-world pitch
Our facilitators are seasoned industry leaders and respected experts in communication and media strategy — bringing a wealth of real-world experience and insight to every session.
Meet our trainers
Founder and MD @Apex Porter Novelli/Strategic Communication business leader/Educator/Social entrepreneur/life-long learner
A Development Communication Consultant and a climate change scholar and commentator
Each session is led by professionals actively working in the field – ensuring relevance and insights that textbooks can't offer.
- Early-career professionals in PR, marketing, and communications
- Mid-level practitioners looking to refresh their skills and grow influence
- Employers seeking to upskill staff with high-impact learning
