MASTERCLASS IN STRATEGIC COMMUNICATION
Some lessons come from lectures. Others, you earn from lived experience.
The APN Greater Than College (GTC) Masterclass in Strategic Communication is designed for professionals in communication and public relations who have done the work and are now looking to consolidate their experience and learning to consistently lead with strategy. It is built from the DNA of over 20 years of real-world, award-winning work by communication firm, Apex Porter Novelli. Originally co-created as a graduate course with one of Kenya’s leading private universities, this masterclass transforms practical experience into strategic mastery.
This intensive 8-week program is for professionals ready to consolidate what they’ve learned, apply tested frameworks, refine their thinking, and link communication efforts to business results. It’s the anvil where frameworks are applied, skills are sharpened, and communicators evolve into confident strategic powerful leaders. Our promise is that we leave you greater than we found you.
Who It Is For
- Mid-career professionals in communication and public relations who want to supercharge their careers, gain clarity, and unlock the genius of consistently leading with strategy instead of self-limiting tactics.
- Those who’ve done work here and there and now want to consolidate their learning and gain mastery in applying proven frameworks as second nature.
- Veterans in the industry seeking to evolve their practice by linking communication to business impact and measurable ROI.
- Professionals in agency or in-house roles who are looking to challenge their capabilities by applying tested frameworks to real-world challenges and demonstrating their value.
What You’ll Walk Away With
- A strategic prototype or campaign, that you will develop and reviewed by peers and facilitators
- Frameworks tailored to your context not generic models
- Mastery in the application of tools, frameworks, and the theory of change that help you transform communication into a steering wheel that drives visible results meaningful to the business you serve
- A refined ability to link communication to business outcomes
- Tools to measure and demonstrate ROI in ways the C-suite cares about
- Your own live case study showcasing your strategic thinking and capability
- A consolidated, logical, and proven framework that integrates communication as a strategic input to business and organizational challenges and becomes your point of reference
Founder and MD @Apex Porter Novelli/Strategic Communication business leader/Educator/Social entrepreneur/life-long learner
Senior Communication and Development Consultant
Chief Operating Officer
Associate Account Director
Digital & Social Media Executive
Data Scientist
Fill the Registration Form Or Request a Callback
Download a Copy of the Registration Form, Fill it Accordingly and Email it to gtc@apn.co.ke
