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Unilever Lancet Report

Unilever Challenge


Create awareness about the Lancet Africa Report.

Build Support

Launch The Lancet Africa Health Report 2017 on the Future of Health in Sub-Saharan Africa .

Event Targeting

To target health media and the general public.

Unilever Strategy

Pre-launch media advisory

Reinforce policy conversations

Digital, Print & Broadcast Media


28 journalists attended the event, both local and Pan Africa; 13 from priority 1 press, 15 from priority 2 press.

41 Stories were generated, 11 from priority 1 press.

BBC Focus Africa aired an interview and ran an editorial co-authored by the partners.