Shell Fuel Save Launch
Fuel Save Challenge
To launch Shell Fuel Save Unleaded and Diesel fuels.
Provide media relations support around the launch .
To develop a campaign to drive Fuel Save.
Fuel Save Strategy
Media relations support
Follow up interviews
Digital, Print & Broadcast Media
218 stories generated from launch event and 21 stories from follow activities over two months.
Secured 21 journalists who attended the SFS Fuel Media Launch and Stakeholders Launch.
0ver 300 new followers on twitter.