Shell Fuel Save Launch

Fuel Save Challenge

Awareness

To launch Shell Fuel Save Unleaded and Diesel fuels.

Build Support

Provide media relations support around the launch .

Campaign

To develop a campaign to drive Fuel Save.

Fuel Save Strategy

Media relations support

Follow up interviews

Digital, Print & Broadcast Media

Results

218 stories generated from launch event and 21 stories from follow activities over two months.

Secured 21 journalists who attended the SFS Fuel Media Launch and Stakeholders Launch.

0ver 300 new followers on twitter.

Alex Mahugu

Business Development Manager

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Joan Maritim

Finance & Commercial Manager

Lawrence Gikaru

Managing Director

Lawrence Gikaru is the Managing Director of Apex Porter Novelli (APN), a full-service Public Relations and Strategic Communications agency, which he founded more than 15 years ago.

Over the years, Lawrence has overseen the design and implementation of strategic communication and public relations programmes for clients in the private, government, non-profit and international sectors, that have tackled complex corporate and national issues.

Some of the clients that his firm has worked for include; the European Union, Unilever, Proctor and Gamble, Trade Mark East Africa, the National Treasury, the Kenya Bureau of Standards, Google, Philips, Vivo Energy, Bamburi Cement, Sanofi Aventis, Kenya Commercial Bank, the International Finance Corporation and the World Bank.

Drawing from his vast experience, Lawrence now concentrates on bringing clarity and structure to clients’ business challenges. He achieves this by coaching the APN leadership team to build alignment between APN’s resources, talent and capabilities and the challenges faced and opportunities presented by clients. This he believes helps integrate communication as both a strategic input and a steering wheel to deliver what matters most to client organizations— results directly linked to their business goals.

Lawrence draws from a rich multi-disciplinary base of education combining the sciences, business management, strategic communication, social impact/sustainability and responsible business practices. He has an equivalent of an MA obtained under a Fulbright Fellowship programme at the University of Minnesota in the US, a bachelor’s degree in science and education from the University of Nairobi as well as a post-graduate diploma in mass communication from the same university. A life-long learner, Lawrence has undertaken executive education courses at the Harvard Business School, Strathmore Business School and the Johns Hopkins University School of Public Health in the US among others.

He has served as an independent board director in two national government institutions through appointments by the respective governments of Presidents Mwai Kibaki and Uhuru Kenyatta and draws from this experience, realities and insights that he brings to client challenges.

Before setting up APN, Lawrence had previously worked in Kenya, Tanzania and the United States. He worked for the Kenya Medical Research Institute, the Commonwealth Regional Health Community Secretariat in Arusha, UNICEF in New York and the Johns Hopkins University Center for Communication Programs Regional Office in East Africa. He is also a social entrepreneur and co-founder of a social enterprise—Doctors for Healthy Living.

Lawrence is active in preparing the next generation of professionals and has served as an adjunct faculty at the United States International University – Africa where he co-created and taught a case-based module graduate course on strategic communication based on practical work undertaken by APN.

He is also the founding chairman of the Association of Public Relations and Communication Management Firms (APReCoM) that brings together more than 30 communication agencies in Kenya. He has been a featured conference speaker in Kenya, South Africa and the UK. Lawrence is also active in humanitarian service and has served as the president of the Rotary Club of Milimani.

Steve Kimani

Account Director

Josiah has worked in the communications and public relations industry for the past 15 years. He has a wealth of experience in corporate communications, media relations, strategy development and implementation of communications plans and programs.

He has worked with leading FMCGs, development partners, global multinationals, and government agencies in several countries in sub Saharan Africa. His skills include communication strategy development, campaign design, corporate communications, crisis communications, media relations, sustainability communications and stakeholder relationship management. In his career, he has overseen communication programmes for government agencies and Ministries and supported by various development agencies including the World Bank, UNDP, UNFPA, UNICEF, IFC, USAID, DANIDA, SIDA, GIZ, SIDA, DANIDA, the EU, TradeMark East Africa, among others. He has also worked on communication assignments for leading private sector firms including Unilever, Samsung, Coca-Cola, P&G, HP, Google, KCB Foundation, Lafarge Bamburi, ARM Cement, among others.

Josiah has been involved in the design and implementation of communication campaigns which have received industry awards over the past few years. These include: Relaunch of Lifebuoy soap in Kenya, a social marketing programme for the World Food Programme, the 2009 Kenya Population Census, the Samsung NextHero Campaign, Tegua Siri ya Afya Tele for the World Food Programme, among others.

A GRI certificate holder, Josiah has great interest in sustainability and the role communication plays in helping businesses understand that this plays a key role in determining their reputation. He’s interacted with sustainability programmes – the Unilever Sustainable Living Plan and Coca-Cola’s Live for A Difference, and Lafarge’s Building Better Cities – working with the local teams to bring the plans to life in Africa.

An avid Rotarian, Josiah is a sports enthusiast and is also the immediate Vice Chairman of the Nairobi Basketball Association.

Steve Biko

Production Executive

Steve is a well-versed video and photography wizard with a documented history of quality multimedia storytelling using photography, videography and information that accurately informs, entertains and engages the target audience each frame at a time. He has 11 years working experience in broadcast journalism and production.

At APN, Steve is responsible for creating video and sound production, including field shooting, editing and live streaming. His recent assignments include productions for clients such as the European Union, Philips and Kenya Bureau of Standards.

Biko was the Head of Production for 7 years in his recent post at Think Tank Marketing Limited. At the helm of the department, he pioneered live stream services for Equity Bank, Equity Foundation and the Co-operative Bank. He was instrumental in documentaries production and event coverage for organizations and corporates including Britam, the European Union, Nairobi Securities Exchange, The International Center for Transitional Justice, TJRC Kenya, Kenya Bureau of Standards, Judges & Magistrates Vetting Board, UNDP, KTDA just to name but a few.

Edgar Nyandong

Account Manager

Edgar is an Account Manager, skilled in Content Development. He has worked with various accounts within APN among them Google, the European Union (EU), Kenya Association of Pharmaceutical Industry (KAPI), The Karen Hospital and RTI International.

He is a trained journalist in Journalism and Media Studies from the University of Nairobi, holds a Diploma in Mass Communication, and is a registered Member of the Media Council of Kenya and the Public Relations Society of Kenya (PRSK).

Prior to joining APN, Edgar worked with Global Village Publishers as a media correspondent, a writer and an editorial coordinator. Earlier, he was a columnist with the People Daily newspaper.

Edgar has gained a wealth of experience across Customer Service, Tele-Sales and Marketing industries; having worked as a Customer Care and Tele-sales Team Lead for Horizon Contact Centers. He also held the position of Customer Service and Communication Representative at Milimani Resort in Kisumu.

“My one love is nature, and watching things grow provides me with profound pleasure.” Edgar says.

Josiah Mwangi

Deputy Managing Director

An avid Rotarian, Josiah is a sports enthusiast and is also the immediate Vice Chairman of the Nairobi Basketball Association.

Christine Wairimu

Account Executive

Christine is a specialist skilled in strategy development, media relations, events management, client management and project operations management. She has experience in public relations, strategic communication, business development, and marketing. She has worked with clients from both the public and corporate sectors.

While at APN, Christine has worked on several accounts among them, BBC, Caritas Microfinance, Kenya Civil Aviation Authority, Anti Counterfeit Authority, Google, d.light, Ministry of Energy, the European Union, Bamburi, Unilever, Philips Healthcare, Stanlib Fahari i-Reit and KEBS amongst others. Most notably Christine worked on Doctors for Healthy Living (D4HL), an independent social enterprise involved in health education around non-communicable diseases (NCDs). For D4HL, she designed and ran events concepts, partnerships programmes, communication and social media strategy for the Know Your Numbers Health Campaign.

She holds a bachelor’s Degree in Communication, Public Relations Major from Daystar University and a Higher Diploma in Business Management from Kenya Institute of Management. Prior to joining the APN team, Christine worked in client service where she served: USIU Africa, Daimler AG, CISCO Systems Kenya, Council of Governors and Resolution Insurance among other reputable public and corporate organizations.

Novena Musyoka

Account Executive

Novena’s career in public relations and communication has seen her work with both public sector and corporate organizations over the last four years. Her skills include media relations, content development, internal communications, corporate communications, campaign design, crisis communications and stakeholder relationship management.

Some of the notable assignments Novena has handled previously include producing the Kenya Bureau of Standards’ (KEBS) newsletters, Developing a communication strategy and IEC material for the Ministry of Water and Sanitation during the Water Sector Reforms, Communication support for the Energy and Petroleum Regulatory Authority (EPRA) during their rebranding, Media relations for the Philips Back to Rhythm III Campaign and reputation and issues management for the Unclaimed Financial Assets Authority (UFAA). Other clients she has provided communications support for include Angelica Medical Supplies and Bamburi Cement Limited.

Novena is also an expert in planning and executing corporate events and some of her outstanding events include presidential events like the Ministry of Energy’s Kenya National Electrification Strategy (KNES) launch and exhibition and the ICAN 2018 conference.
Novena holds a Bachelor of Arts degree in Mass Communication (Public Relations) major from the Multimedia University of Kenya and is currently pursuing a Master of Arts degree in Corporate Communication at Daystar University.

Yvonne Nkirote

Account Manager

Yvonne’s experience as a corporate communications specialist spans over 6 years in strategic planning, event management, media relations, content development and crisis management.

She is currently an Account Manager at APN where she not only provides unique ideas to clients but also does exquisite execution of project plans for clients such as; Unclaimed Financial Assets Authority (UFAA), d.light Solar, Privatization Commission and National Treasury. She is also involved in business development.

She has grown her career managing corporate clients such as; Barclays Bank Kenya, Stanbic Bank, Sidian Bank, Uber East Africa, East African Breweries Limited, Kenya Bureau of Standards, Dow Chemicals, CMC Motors, and Trade-Mark East Africa among other clients.

Prior to joining APN, Yvonne worked at Redhouse Group where she was part of the key consultants who launched Uber in East Africa. She was part of the consultants who managed the Uber Crisis in 2016-2017 that won the PRSK Crisis Management of the Year Award.

Yvonne has previously played an instrumental role in the corporate communications process at Telkom Kenya- Orange and Barclays Bank of Kenya where she was charged with development and delivery of effective employee engagement activities and internal communications programmes that supported driving functional business objectives to all internal audiences for both organizations.

Ms. Nkirote holds a Bachelor of Arts Degree in Communication-Public Relations minoring marketing’ from Daystar University and she is currently pursuing master’s degree in Business Administration at the same institution.