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Longonot Development Campaign

The Challenge


To support sale of serviced plots of new EXCURSION CITY.

Build Support

To design & Implement communication program.

Build Confidence & Pride

To endorse confidentiality of every individual’s personal information and communicate the role they play.

Longonot Strategy

Strategic advertising, Media Relations

Positioning a Lifestyle of Tranquility & Harmony

Social media & Targeted communication


286 new sales two months into the campaign compared to 100 sales before.

Doubled the number of bookings from interested customers.

Best Consumer Relations Campaign in PRSK awards 2012.

Media Relations tied launch Event / Media Placement of Chairman on TV / Interviews on Print of local & international Dailies perfectly.