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KBA ATM Safety Campaign

KBA Challenge

Awareness

To raise awareness about how best to use ATMs and safeguard their Personal Identification Number (PIN).

Build Support

To deliver better quality information, to make it easier for people to participate and take part.

Build Confidence & Pride

To endorse confidentiality of every individual’s personal information and communicate the role they play.

KBA Strategy

Outreach Activities

Educate Public through relevant content

Digital, Print & Broadcast Media

Results

29 Banks out of 32 actively participated in the campaign.

Kenya Police disseminated campaign materials in Police Stations.

Over 20,000 IEC materials printed and distributed.

Campaign mentioned in church services.