KBA ATM Safety Campaign
To raise awareness about how best to use ATMs and safeguard their Personal Identification Number (PIN).
To deliver better quality information, to make it easier for people to participate and take part.
Build Confidence & Pride
To endorse confidentiality of every individual’s personal information and communicate the role they play.
Educate Public through relevant content
Digital, Print & Broadcast Media
29 Banks out of 32 actively participated in the campaign.
Kenya Police disseminated campaign materials in Police Stations.
Over 20,000 IEC materials printed and distributed.
Campaign mentioned in church services.