Blueband Social Mission Alliance
Create awareness on the importance of nourishment.
To position Blueband as an authority on the issue of malnutrition.
To position the campaign around an UNSTOPPABLE TRUTH.
Outreach through opinion leaders
Endorsement from sports personalities
Digital, Print & Broadcast Media
Partnered with KOFs on promoting a healthy breakfast culture for children.
Launched alliance on promotion of healthy nutritious breakfast at a symposium with enrolled key stakeholder.
Endorsement from The Award winning Athlete David Rudisha for a healthy breakfast.
Positioned Blueband as the leading margarine brand in Kenya.
National breakfast challenge Launch.