Yuri Baraza

Digital Strategist


Carolyne Nyarang'o

Yuri Baraza is the lead Digital Strategist at Apex Porter Novelli. He is a seasoned Digital Marketer and Social Media strategist, with over 9 years experience. He is competent in digital strategy, digital PR, content creation, online advertising, digital analytics and influencer management.


He previously worked as a Digital Account Manager at Blueprint Marketing (Ogilvy Kenya) where he was responsible for clients such as Resolution Insurance, Bacardi, Kenya Airways, yuMobile, KCB, Equity Bank, IBM Research Africa, Western Union, Multichoice and others.


He has also worked at Capital FM in various capacities over a period of 7 years including: Radio presenter on Saturday Music & Sport (6 years), producer/social media manager for Capital in the Morning (4.5 years) and as the lead social media manager on the Koroga Festival (23 events) which has seen the event grow to become the most vibrant music festival online. 


He is also a skilled social media influencer who has worked with several top brands in the country including Safaricom, Kenya Airways, RMA Motors and various events.


Yuri previously studied International Relations, and is currently pursuing his LLB degree at the University of Nairobi.

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