The Tegua Siri Ya Afya Tele na Sungura Sam Campaign

Client: Unilever and WFP partnership

The Challenge

  • Develop and implement a campaign on food and nutrition for school children and their parents in 60 schools in Narok and 5 schools in Nairobi

The Positioning
ACL designed a communication programme that would be:

  • Easy to remember for the children
  • Relevant, and
  • Easy to implement.

The Strategy

  • ACL implemented an interactive campaign tied to a cartoon character, Sungura Sam

The Results

  • The campaign was successful with over 80 percent of schools being active participants in all campaign activities over the campaign period
  • Post campaign survey found that Close to all the pupils in both Narok (97%) and Nairobi (96%) schools could recall being exposed to the activities of the campaign.
  • Pupils’ understanding of balanced diet increased from 21% in Narok and 38% in Nairobi to 67% in Narok and 66% in Nairobi
  • There was an increased uptake in daily fruit eating from 72% in Nairobi and 18% in Narok to  80% in Nairobi and 55% in Narok
  • We received a total of 258 entries of both art and essay from which 118 Essays and 81 art entries were nominated. They were then submitted for adjudication.


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