The Marekebisho Media Advocacy Campaign

Service Demand Generation Marekebisho Media Awards for GJLOS Programme

The Challenge

  • GJLOS was implementing reforms yet Kenyans did not associate the positive changes in the sector with the Programme

The Positioning

  • Kenyans were experiencing life changing services through the reforms

The Media Strategy

  • To leverage the media we designed the Marekebisho Media Awards Scheme to inspire journalists to report about the ongoing reforms in the right context

The Results

  • Within three months, there were a total of 285 entries submitted by close to 100 journalists.
  • Editors interviewed at the end of the Campaign expressed confidence in covering the GJLOS issues in the right context.
  • Post Award media content analysis showed increase in content specific coverage of GJLOS


Apex Portner Novelli © 2011
Designed by Giant Tentacles Media

Suite 405, 3rd Floor, Apple Wood Park
Wood Street, off Wood Avenue, Kilimani.

Phone: +254 20 3861049/ 3861051