www.apn.co.ke

The Marekebisho Media Advocacy Campaign

Service Demand Generation Marekebisho Media Awards for GJLOS Programme

The Challenge

  • GJLOS was implementing reforms yet Kenyans did not associate the positive changes in the sector with the Programme


The Positioning

  • Kenyans were experiencing life changing services through the reforms


The Media Strategy

  • To leverage the media we designed the Marekebisho Media Awards Scheme to inspire journalists to report about the ongoing reforms in the right context


The Results

  • Within three months, there were a total of 285 entries submitted by close to 100 journalists.
  • Editors interviewed at the end of the Campaign expressed confidence in covering the GJLOS issues in the right context.
  • Post Award media content analysis showed increase in content specific coverage of GJLOS

 

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